Occasionally, I do workshops on an online community called The Puttytribe. Back in May, while getting my Patreon page ready, I stumbled across a method that made copywriting a bizillion times easier for me. It was so exciting, I decided to do a workshop on it in the hopes that it would help others as well.
It’s a pain in the butt trying to figure out how to talk about books effectively. How do you communicate to people what you do and what they’ll get from it? Books, stories in particular, offer non-tangible solutions to non-tangible problems.
This method comes out of a whole lot of reading and thinking about marketing, trying to find a way to apply what people were saying to what I’m doing. I read the advice of people like Marie Forleo, Ash Ambirge, Jeff Walker, Holly Lisle, Illana Burk, Emilie Wapnick, Sally Hogshead, and Mars Dorian, and while each of them offered something unique and valuable, it just wasn’t meshing for me. I didn’t know how to focus what I was doing, distill it into the most important moving pieces.
When I finally got it, though, it worked amazingly for me. All the pieces I’d learned about marketing and copywriting fell into place and I was finally able to use them effectively.
Will it work for you?
Any kind of clarity you can get on what you do so that you can communicate it truthfully and effectively to potential readers is going to help. Trust me. As to how effective this particular method is for more people than myself, that’s something I really want to know, and I’m sure it’s something that a lot of other people would like to know, too. If I’m really onto something here, then I want to be sure that the people who can benefit from it get it in a way that they can apply it to their business.
This isn’t something I’m going to make into some big $2,000+ course. It’s going to remain short, simple, and free. After all, I’m a writer. I make money off my stories, not my ability to teach copywriting.
The Two Sentences method is designed to work for any kind of business so, if you’re not a writer and you’re looking for something to help with your copywriting, please do take this for a test drive.
And, if you are a writer, especially a self-published one, please try this and let me know how this works for you. When things gel, it’s amazing. I can say from experience: it’s not something you want to miss out on.
So, without further ado, Two Sentences to Easier Copywriting for Your Business: